To successfully execute SEO for any industry-specific website, it’s essential to gather key information from the client. Start by collecting basic business details, including the company name, location, services provided, and contact information, which are vital for local SEO optimization. Request a list of target keywords the client wants to rank for, and ensure access to tools like Google Analytics and Google Search Console to evaluate current performance and traffic trends. Content is critical, so ensure the client provides any existing content, as well as any new content required for service pages, blogs, or case studies. You’ll also need technical SEO access, including details about the website platform, any known issues (like slow loading or mobile responsiveness), and access to SEO plugins or tools being used. For local SEO, it’s important for the client to share information about their Google My Business listing and any local citations or reviews they may want to optimize. Gather insights into the client’s goals, such as traffic growth, ranking objectives, and conversion metrics, to guide the SEO strategy and measure progress. Lastly, understanding the unique challenges of their industry and their business’s unique selling points (USP) will help tailor a strategy that effectively addresses the client’s needs and improves their online presence.
